Venezuelans are headed to the polls to decide whether to give outgoing President Hugo Chavez a further mandate or seek a change.
The Sunday election appears to be tight, according to many observers, and there is an ongoing fight for every vote that involves, among other media, the internet.
For the first time ever in the South American country, social networks are playing a role in the campaign: there is a lot of tweeting and posting.
In Venezuela, incumbent President Chavez, 58, is the king of Twitter and his account - chavezcandanga - has more than 3.5 million followers.
At least in this respect, his challenger, 40-year-old unified opposition candidate Henrique Capriles cannot keep pace. He only has around 1.39 million followers at his account, hcapriles.
Both presidential candidates have invested themselves in their digital campaigns and advertise online, post videos on YouTube and fight hard for votes on Facebook.
The 140 characters allowed per tweet are not a lot for someone like Chavez, who likes to talk and has delivered addresses lasting up to 8 hours.
However, the 'Comandante' has reconciled himself with the more concise style.
The opposition has even complained at times that he has ruled Venezuela via Twitter.